Eclick Softwares FAQ: What Is SEO? Why Should You Invest In SEO?

These two are very common questions that are asked by the clients of Eclick Softwares when sales executives of the company asks them to invest in SEO. 

The full form of SEO is Search Engine Optimisation. It is the process through which a website gets ranked in the search engines. Now, what does this mean? When we type anything on Google to search for something, we get a number of websites enlisted in the Search Engine Results Pages (SERPs). What we basically do is click the first few websites that are in the 1st page of Google to find the service that we need. We hardly look beyond the 1st page but there are hundreds of sites there. This means that only the one's that are in the first page gets clicked and we choose our service provider from amongst those few. 

Now, the point is suppose you are a client of Eclick. You already have a website but it is not ranked in the 1st page of Google. Do you think you will get leads or businesses if not ranked on top? Surely not! Your competitors will get all the business that you might have got if you were there in the 1st page of Google. Being an expert in search engine optimization services, Eclick Softwares and Solutions can take you to that top. The digital marketing team can rank your website on the 1st page of Google within 3-4 months depending on the competitiveness of your keywords. 

When you will be ranked on top, you will get high traffic to your site, which means you will have a lot more visitors coming to your website. Some of the visitors can even be converted into your potential customers. You may also get leads from your target audience when you are ranked on top. Your brand popularity, domain authority and page authority will be increased' and Alexa ranking of your site will gradually decrease, which are definitely going to be good for your website. 

And the best part is Eclick has different kinds of SEO packages suited for their clients. The package rate depends on the number of keywords that are being targeted to rank the website in Google. 

3 Factors To Consider When Adding Social Media Buttons To Your Website

Developing a website for your business is probably the best thing that you can do to spread the world about your products/services. But just developing a website isn't enough to reach to your target audience. It needs to have all the components that are necessary for a business to flourish. And since it is all about online, you simply cannot go right without connecting your website with social media platforms. So, what's most important is redirecting the visitors who come to your website to all the different social media platforms of your business. However, for this you will need to add social media buttons to your site. 

Also remember one thing that just adding any social media button at any place is not going to serve your purpose. You need to be very particular what buttons you are adding and where you are placing them in order to drive conversion. There are also a few more things that you need to consider. 

Buttons of which social media platforms 

According to experts offering social media optimization services, the first and the most important thing that needs to be considered when adding social media buttons to a website is - buttons of which platforms should be added. There are scores of social media platforms present; you would obviously not be present on all those platforms and add them to your site. Right? So, first find out which platforms are mostly frequented by your target audience and according to that create profiles on them. And when designing the site, include the buttons of only those platforms.  

Social media button or a social media widget

This is yet another essential thing that you need to decide upon. If it is a social media button that you are planning to use then remember that it will only enable your user to reach your social media profile or the fan page from your site. But if it is a social media widget then your visitor will be able to follow your social media page from your business site itself without even entering your profile. With a widget you can even add various like as well as share buttons on each of the content, which you're creating on the blog section of the site. 

Where to place the social media buttons

Since a web page has a vast space, there are a lot of space for the social buttons to be put in. But placing them just anywhere is not going to serve the purpose. All parts of a web page doesn't have equal clicks. So, it is essential to know where to place them in order to get the most number of clicks. However, it has been observed that the top right hand corner of a web page, the right and left sides of a content and the bottom of a page are the ideal spots for social media buttons. 

Social media buttons are playing an important role in today's world. So, it's essential to design them properly in order to have the maximum impact. 

Eclick Softwares Highlights SEO Factors That May Influence Website Rankings In 2016

There are some leading SEO factors that can influence your website ranking this year. Want to know what they are? Tracy Ashley, a digital marketing expert from Eclick Softwares and Solutions Pvt. Ltd. discusses them below. 

UI or User Interface 

UI was just a mere factor for Google rankings until a couple of years ago. But this year the UI of your site will be one of the main factors influencing its rankings. So, you need to make sure that your content and design team are creating the best experiences for your users across various platforms as well as devices, which includes navigation and responsiveness. 

This means that the site should adapt itself as per the screen of your choice and it must be consistent across all its pages as well as all devices. Some of the other factors, however, include control implementation, visual style, content prioritising and others. Content strategy is even the most essential thing when it comes to UI and the main factor is content prioritisation. Thus, while changing the layout, you must prioritise the content. You should go for designs, which are compatible with both mouse and touch. You then need to take care of the navigation part as well. The navigation needs to be intuitive & smooth across all the devices. Interaction must also be smooth across all the devices as well as platforms. 

Your site speed, layout, responsiveness, content prioritisation, and its cross platform & multiscreen compatibility are thus all that are going to influence your SERP ranking on Google. 

Ux or User Experience 

Businesses, as well as agencies, must even focus upon constructive internal linking, which isn't only good from SEO perspective but even from the user experience point of view. You can thus see that intention of Google is very much clear. A site should not only be optimised for the search engines but even for the users. Constructive internal linking and proper content strategy are more to do with Ux now. So, from now on better start to think from Ux perspective for making your website rank higher in the search engines. 

Keyword Research 

If you think that keyword research is becoming obsolete as Google is moving towards LSI search, you're wrong! Keyword research is, in fact, getting more complex and sophisticated. You must now brainstorm different keywords and even search for the topics, which are contextual & that your audience may have an interest in. Put your focus on high converting and low competitive keywords. Try out synonyms rather than just focusing on the keywords. Cover as many issues and topics as you can, which are associated with your field. Nowadays is Google is actually able to understand your intent than map content according to keywords stuffed in it. Thus, wasting your energy and time on exact keywords is a futile attempt. 

Quality Content 

We all know that having a good quality content is very important nowadays but what Eclick Softwares says is that you need to have the best content for staying ahead of the competition. Quality content is going to add to the usability and engagement of the site. So, it is an important element of Ux as well. When there is a great content on the site, people are going to stay longer and share the content more often on social media platforms, which is definitely going to increase your ranking on the search engines.