How Can I Increase Fan Page Likes on Facebook for My Business?

Facebook pages are efficient means for business owners and companies to promote their trade, services and products. They serve as creative and popular vehicles for brand owners and businesses to keep customers informed about the various activities of their companies by posting maximum relevant details. But the task of attracting fans on Facebook and gaining exposure among hordes of other competitive pages can be quite challenging. Using analytically contemplated and systematic methods for luring people to your Facebook fan page can help in increasing shares and likes as well promote your business to wider audience. There are some essential things, which you need to take care of for increasing likes to your fan page on Facebook. eClick Softwares, a company that specializes in digital marketing, has shared their thoughts on this matter: 

• Since Facebook is undeniably the most popular social media, it is important for you to maintain an extensively detailed Facebook page that states the description and purpose of your business properly. Mention the services, benefits and offers of your company conspicuously and provide accurate contact information. Also categorize your business page correctly so that Facebook can show your page when people search for companies similar to yours.
• After the creation of your business page on Facebook, sent invitees to your own family, friends and colleagues for liking your page. The initial likes will increase visibility as well as credibility of your business page, which will later help you to generate exposure of your page among customers, interested people, and other social groups.
• Use social plugins of Facebook on your website so that visitors can find your Facebook business page more easily. Facebook plugins generally comprise of a like button, recent posts by you and pictures of a few fans.
• Make effective usage of the features provided by Facebook to increase likes, such as Facebook ads. Facebook ads are extremely potent for enhancing the count of likes on your page. To ensure maximum utilization of your ads, you may target with the popular interests of your fan community so as to attract people with similar interests.
• Running contests on Facebook can significantly add more likes to your business page. While creating a contest, follow the promotion guidelines of Facebook. Make sure that the app is accessible to mobile users, the contest’s subject matter is attractive and the participation rules are not complex.
• Post interesting and engaging updates on your Facebook business page regularly. If followers of your page find your posts useful or impressive, not only will they like but also share those posts with people in their friend lists.