Eclick Softwares Highlights SEO Factors That May Influence Website Rankings In 2016

There are some leading SEO factors that can influence your website ranking this year. Want to know what they are? Tracy Ashley, a digital marketing expert from Eclick Softwares and Solutions Pvt. Ltd. discusses them below. 

UI or User Interface 

UI was just a mere factor for Google rankings until a couple of years ago. But this year the UI of your site will be one of the main factors influencing its rankings. So, you need to make sure that your content and design team are creating the best experiences for your users across various platforms as well as devices, which includes navigation and responsiveness. 

This means that the site should adapt itself as per the screen of your choice and it must be consistent across all its pages as well as all devices. Some of the other factors, however, include control implementation, visual style, content prioritising and others. Content strategy is even the most essential thing when it comes to UI and the main factor is content prioritisation. Thus, while changing the layout, you must prioritise the content. You should go for designs, which are compatible with both mouse and touch. You then need to take care of the navigation part as well. The navigation needs to be intuitive & smooth across all the devices. Interaction must also be smooth across all the devices as well as platforms. 

Your site speed, layout, responsiveness, content prioritisation, and its cross platform & multiscreen compatibility are thus all that are going to influence your SERP ranking on Google. 

Ux or User Experience 

Businesses, as well as agencies, must even focus upon constructive internal linking, which isn't only good from SEO perspective but even from the user experience point of view. You can thus see that intention of Google is very much clear. A site should not only be optimised for the search engines but even for the users. Constructive internal linking and proper content strategy are more to do with Ux now. So, from now on better start to think from Ux perspective for making your website rank higher in the search engines. 

Keyword Research 

If you think that keyword research is becoming obsolete as Google is moving towards LSI search, you're wrong! Keyword research is, in fact, getting more complex and sophisticated. You must now brainstorm different keywords and even search for the topics, which are contextual & that your audience may have an interest in. Put your focus on high converting and low competitive keywords. Try out synonyms rather than just focusing on the keywords. Cover as many issues and topics as you can, which are associated with your field. Nowadays is Google is actually able to understand your intent than map content according to keywords stuffed in it. Thus, wasting your energy and time on exact keywords is a futile attempt. 

Quality Content 

We all know that having a good quality content is very important nowadays but what Eclick Softwares says is that you need to have the best content for staying ahead of the competition. Quality content is going to add to the usability and engagement of the site. So, it is an important element of Ux as well. When there is a great content on the site, people are going to stay longer and share the content more often on social media platforms, which is definitely going to increase your ranking on the search engines. 

How Can I Increase Fan Page Likes on Facebook for My Business?

Facebook pages are efficient means for business owners and companies to promote their trade, services and products. They serve as creative and popular vehicles for brand owners and businesses to keep customers informed about the various activities of their companies by posting maximum relevant details. But the task of attracting fans on Facebook and gaining exposure among hordes of other competitive pages can be quite challenging. Using analytically contemplated and systematic methods for luring people to your Facebook fan page can help in increasing shares and likes as well promote your business to wider audience. There are some essential things, which you need to take care of for increasing likes to your fan page on Facebook. eClick Softwares, a company that specializes in digital marketing, has shared their thoughts on this matter: 

• Since Facebook is undeniably the most popular social media, it is important for you to maintain an extensively detailed Facebook page that states the description and purpose of your business properly. Mention the services, benefits and offers of your company conspicuously and provide accurate contact information. Also categorize your business page correctly so that Facebook can show your page when people search for companies similar to yours.
• After the creation of your business page on Facebook, sent invitees to your own family, friends and colleagues for liking your page. The initial likes will increase visibility as well as credibility of your business page, which will later help you to generate exposure of your page among customers, interested people, and other social groups.
• Use social plugins of Facebook on your website so that visitors can find your Facebook business page more easily. Facebook plugins generally comprise of a like button, recent posts by you and pictures of a few fans.
• Make effective usage of the features provided by Facebook to increase likes, such as Facebook ads. Facebook ads are extremely potent for enhancing the count of likes on your page. To ensure maximum utilization of your ads, you may target with the popular interests of your fan community so as to attract people with similar interests.
• Running contests on Facebook can significantly add more likes to your business page. While creating a contest, follow the promotion guidelines of Facebook. Make sure that the app is accessible to mobile users, the contest’s subject matter is attractive and the participation rules are not complex.
• Post interesting and engaging updates on your Facebook business page regularly. If followers of your page find your posts useful or impressive, not only will they like but also share those posts with people in their friend lists.   

5 Logo Design Tips For Your Business from eClick Softwares and Solutions

A logo is the face of your company. It creates the first impression about your business. So, you need to make sure the design of your company logo represents your business the right way.  Not only should it be attractive and creative, it must also be effective and powerful to market and brand your company for years to come. Just think about the logos of IBM, Apple, Coca-Cola and McDonald. These are popular brands and their logos are meaningful, memorable, powerful and personable. 

Eclick Softwares and Solutions is a web design and development company in Australia specializing in logo design and other web development works. Here are some of their logo design tips for businesses that want to create a logo for their own company. Go through them if you are interested. 

1. If you are a company wanting to create a logo for your own business you can ask your logo designer to take inspiration or ideas from others in the industry, but make sure your logo is in no way same in design to your competitors. It should be simple yet must stand apart from the crowd giving your business a distinguishing identity. To make your logo distinctive, you should ask your logo designer to use colors, image and shape that’s unique. The logo designer should be creative when designing a logo for your company. 
   
   
2. Logos are word-marks or symbols that identifies a company, a service or a product. So, it should be relevant to what your company represents. However, this doesn’t mean that we are asking you to suggest your logo designer to include pictographs of what your business or product or service is all about. In fact, this would make the logo disastrous. Just think about the logos of Nike or McDonald—there is no shoe or hamburger in the design of the logos respectively, yet everyone knows who they are and what they mean. 
   
   
3. Even if your target audience is highly intellectual and educated, make sure they do not have to think too much for understanding your logo. Always ask your designer to keep your company logo simple because simple things are easy to understand and readable. Simple drawings and text will be remembered more by your potential customers. 
   
   
4. Make sure the logo designer you hire doesn't go with the new technologies and trends while designing your company logo. Think about how it will look 10-20 years later if you opt for a logo design that's in trend now. The logo must be timeless rather than being temporary and trendy. 
   
   
5. The logo must always work well in black and white no matter what is its original color or design. The design should be such that it can be resized without any issue. It must look good in any kind of marketing. If your brand logo looks good on hoardings but horrible on pens, it will never get popularity.