Do's of Website Designing

Website designing is not an easy task. It requires special skills and understanding the mentality of the site’s target audience. Not every designer who learns Java Script, Flash, CSS, HTML and Photoshop can be a great designer-the skill sets of a person depends a lot upon how he or she deals with the real challenge of making a website usable.  

Website designing is a tricky chore and some things work whereas others don’t. As a professional website design company, Eclick Softwares and Solutions has discussed about some important do’s of website designing, which every website designer should follow: 

Do’s 

Make the landing page visually appealing 

The world may say that people don’t just judge a book by its cover, but that is not true always. When it is buying a product or availing a service from a website, the first thing people do if they are not aware of the brand is see how attractive the website is. They see the landing page or the home page first. Only if they find the site attractive or visually appealing, they move to the inner pages and search for the information that they are looking for.  So, in order to increase the sales of your client’s site, the first thing that you will need to do is focus on the landing page. 

Allow your page to load in 1-2 seconds 

Visitors are generally very impatient. They don’t wait too long for a site to open in a browser. So, if a site takes more than five seconds to load, the visitor usually jumps to another site, which is more faster than this one. What’s the result? The visitor buys the product from the other site than the one that took a long time to load. So, you should make sure that the web page, which you design loads in 1-2 seconds. If not, that would the affect the sales of the business. 

Make the navigation easy 

If a site has more than 5-6 pages, make sure to give the visitors an easy way to move around the website. Make use of a simple navigation menu system right at the left or top of the page. Your visitor should be able to search what he or she is looking for with just 2-3 clicks. You can even design a visible search box on the site for the visitors to search in an effective manner. 

Choose the right colour scheme 

Before you choose the colour scheme for the site, you need to understand who will be the site’s target audience or visitors. Only if you know your visitors’ emotions, you will be able to choose the colour scheme for the site properly. For example, if you are designing a site for medical professionals or healthcare industry, a lighter and more open colour scheme is what the visitors will prefer. So, choose the colours accordingly. 

Develop a responsive site 

It has become of utmost important these days to develop a responsive layout when it comes to website designing. With a responsive layout, a site can be opened in smartphones as well as in laptops and PCs. So, when it is responsive, website owners do not need to design a mobile-friendly site and desktop-friendly site separately-all can be done with one layout. However, whether the design will be responsive or not will depend on the client’s budget.

Focus on the text 

The size and font of the text should be easily readable. 

These are some of the most important do’s that every web designer needs to follow when designing a website.

You Can Also Read: Don’ts of Website Designing

Google Has Planned To Offer Training To 2 Million Mobile Application Developers In India

In the country of diversity Google revealed a slew of initiatives for educating and certifying students as well as programmers as part of its Android skilling programme. This programme aims to offer training to 2,000,000 mobile application developers in India. 

The ILT programme on Android Fundamentals is going to be available across private and public universities & training institutes of National Skill Development Corporation.

Today, Android dominates the world market for mobile OS and competes with Apple that even invests in enabling the developers to make mobile apps for iOS. 

Google's Vice President of Product Management, Caesar Sengupta, said “India is expected to have the largest developer population globally, overtaking the US, by 2018, with 4 million developers, but only 25% are building for mobile today. We believe India is uniquely placed to innovate and shape the Internet experience of billions of users who are and will come online on the mobile platform.” 

In-person training module integrated into course curriculum is going to be introduced in 2016 itself without any extra fee. It is going to be made available for free on National Programme On Technology Enhanced Learning platform, which is an initiative of IITs & Indian Institute of Science, Bangalore, as part of its online mobile computing course. This is to be started on July 18. 

This move of Google came after Apple planned to open up a development accelerator in Bangalore for providing specialised support to the iOS developers. The American multinational technology company has in fact tied up with Koenig, Edureka, Simplilearn, Manipal Global,UpGrad and Udacity, among others, which is going to operate as certified Android training partners in the country. 

The programme is hoped to be offered in about two thousands universities training almost four thousand faculty for reaching more than 2 lakh 50 thousand students per year. Google is going to offer training to their trainers & update Android courseware for preparing the students for Android certification as well as a career in the field of Android development. 

Google will even open-source all the fundamental practicals & courseware of Android developer and make everything available to everyone without taking any charge. Sengupta said, “We want to contribute to the Skill India initiative and help make India the global leader in mobile app development.” 

Eclick Softwares FAQ: What Is SEO? Why Should You Invest In SEO?

These two are very common questions that are asked by the clients of Eclick Softwares when sales executives of the company asks them to invest in SEO. 

The full form of SEO is Search Engine Optimisation. It is the process through which a website gets ranked in the search engines. Now, what does this mean? When we type anything on Google to search for something, we get a number of websites enlisted in the Search Engine Results Pages (SERPs). What we basically do is click the first few websites that are in the 1st page of Google to find the service that we need. We hardly look beyond the 1st page but there are hundreds of sites there. This means that only the one's that are in the first page gets clicked and we choose our service provider from amongst those few. 

Now, the point is suppose you are a client of Eclick. You already have a website but it is not ranked in the 1st page of Google. Do you think you will get leads or businesses if not ranked on top? Surely not! Your competitors will get all the business that you might have got if you were there in the 1st page of Google. Being an expert in search engine optimization services, Eclick Softwares and Solutions can take you to that top. The digital marketing team can rank your website on the 1st page of Google within 3-4 months depending on the competitiveness of your keywords. 

When you will be ranked on top, you will get high traffic to your site, which means you will have a lot more visitors coming to your website. Some of the visitors can even be converted into your potential customers. You may also get leads from your target audience when you are ranked on top. Your brand popularity, domain authority and page authority will be increased' and Alexa ranking of your site will gradually decrease, which are definitely going to be good for your website. 

And the best part is Eclick has different kinds of SEO packages suited for their clients. The package rate depends on the number of keywords that are being targeted to rank the website in Google. 

3 Factors To Consider When Adding Social Media Buttons To Your Website

Developing a website for your business is probably the best thing that you can do to spread the world about your products/services. But just developing a website isn't enough to reach to your target audience. It needs to have all the components that are necessary for a business to flourish. And since it is all about online, you simply cannot go right without connecting your website with social media platforms. So, what's most important is redirecting the visitors who come to your website to all the different social media platforms of your business. However, for this you will need to add social media buttons to your site. 

Also remember one thing that just adding any social media button at any place is not going to serve your purpose. You need to be very particular what buttons you are adding and where you are placing them in order to drive conversion. There are also a few more things that you need to consider. 

Buttons of which social media platforms 

According to experts offering social media optimization services, the first and the most important thing that needs to be considered when adding social media buttons to a website is - buttons of which platforms should be added. There are scores of social media platforms present; you would obviously not be present on all those platforms and add them to your site. Right? So, first find out which platforms are mostly frequented by your target audience and according to that create profiles on them. And when designing the site, include the buttons of only those platforms.  

Social media button or a social media widget

This is yet another essential thing that you need to decide upon. If it is a social media button that you are planning to use then remember that it will only enable your user to reach your social media profile or the fan page from your site. But if it is a social media widget then your visitor will be able to follow your social media page from your business site itself without even entering your profile. With a widget you can even add various like as well as share buttons on each of the content, which you're creating on the blog section of the site. 

Where to place the social media buttons

Since a web page has a vast space, there are a lot of space for the social buttons to be put in. But placing them just anywhere is not going to serve the purpose. All parts of a web page doesn't have equal clicks. So, it is essential to know where to place them in order to get the most number of clicks. However, it has been observed that the top right hand corner of a web page, the right and left sides of a content and the bottom of a page are the ideal spots for social media buttons. 

Social media buttons are playing an important role in today's world. So, it's essential to design them properly in order to have the maximum impact. 

Eclick Softwares Highlights SEO Factors That May Influence Website Rankings In 2016

There are some leading SEO factors that can influence your website ranking this year. Want to know what they are? Tracy Ashley, a digital marketing expert from Eclick Softwares and Solutions Pvt. Ltd. discusses them below. 

UI or User Interface 

UI was just a mere factor for Google rankings until a couple of years ago. But this year the UI of your site will be one of the main factors influencing its rankings. So, you need to make sure that your content and design team are creating the best experiences for your users across various platforms as well as devices, which includes navigation and responsiveness. 

This means that the site should adapt itself as per the screen of your choice and it must be consistent across all its pages as well as all devices. Some of the other factors, however, include control implementation, visual style, content prioritising and others. Content strategy is even the most essential thing when it comes to UI and the main factor is content prioritisation. Thus, while changing the layout, you must prioritise the content. You should go for designs, which are compatible with both mouse and touch. You then need to take care of the navigation part as well. The navigation needs to be intuitive & smooth across all the devices. Interaction must also be smooth across all the devices as well as platforms. 

Your site speed, layout, responsiveness, content prioritisation, and its cross platform & multiscreen compatibility are thus all that are going to influence your SERP ranking on Google. 

Ux or User Experience 

Businesses, as well as agencies, must even focus upon constructive internal linking, which isn't only good from SEO perspective but even from the user experience point of view. You can thus see that intention of Google is very much clear. A site should not only be optimised for the search engines but even for the users. Constructive internal linking and proper content strategy are more to do with Ux now. So, from now on better start to think from Ux perspective for making your website rank higher in the search engines. 

Keyword Research 

If you think that keyword research is becoming obsolete as Google is moving towards LSI search, you're wrong! Keyword research is, in fact, getting more complex and sophisticated. You must now brainstorm different keywords and even search for the topics, which are contextual & that your audience may have an interest in. Put your focus on high converting and low competitive keywords. Try out synonyms rather than just focusing on the keywords. Cover as many issues and topics as you can, which are associated with your field. Nowadays is Google is actually able to understand your intent than map content according to keywords stuffed in it. Thus, wasting your energy and time on exact keywords is a futile attempt. 

Quality Content 

We all know that having a good quality content is very important nowadays but what Eclick Softwares says is that you need to have the best content for staying ahead of the competition. Quality content is going to add to the usability and engagement of the site. So, it is an important element of Ux as well. When there is a great content on the site, people are going to stay longer and share the content more often on social media platforms, which is definitely going to increase your ranking on the search engines. 

How Can I Increase Fan Page Likes on Facebook for My Business?

Facebook pages are efficient means for business owners and companies to promote their trade, services and products. They serve as creative and popular vehicles for brand owners and businesses to keep customers informed about the various activities of their companies by posting maximum relevant details. But the task of attracting fans on Facebook and gaining exposure among hordes of other competitive pages can be quite challenging. Using analytically contemplated and systematic methods for luring people to your Facebook fan page can help in increasing shares and likes as well promote your business to wider audience. There are some essential things, which you need to take care of for increasing likes to your fan page on Facebook. eClick Softwares, a company that specializes in digital marketing, has shared their thoughts on this matter: 

• Since Facebook is undeniably the most popular social media, it is important for you to maintain an extensively detailed Facebook page that states the description and purpose of your business properly. Mention the services, benefits and offers of your company conspicuously and provide accurate contact information. Also categorize your business page correctly so that Facebook can show your page when people search for companies similar to yours.
• After the creation of your business page on Facebook, sent invitees to your own family, friends and colleagues for liking your page. The initial likes will increase visibility as well as credibility of your business page, which will later help you to generate exposure of your page among customers, interested people, and other social groups.
• Use social plugins of Facebook on your website so that visitors can find your Facebook business page more easily. Facebook plugins generally comprise of a like button, recent posts by you and pictures of a few fans.
• Make effective usage of the features provided by Facebook to increase likes, such as Facebook ads. Facebook ads are extremely potent for enhancing the count of likes on your page. To ensure maximum utilization of your ads, you may target with the popular interests of your fan community so as to attract people with similar interests.
• Running contests on Facebook can significantly add more likes to your business page. While creating a contest, follow the promotion guidelines of Facebook. Make sure that the app is accessible to mobile users, the contest’s subject matter is attractive and the participation rules are not complex.
• Post interesting and engaging updates on your Facebook business page regularly. If followers of your page find your posts useful or impressive, not only will they like but also share those posts with people in their friend lists.