Developing a website for your business is probably the best thing that you can do to spread the world about your products/services. But just developing a website isn't enough to reach to your target audience. It needs to have all the components that are necessary for a business to flourish. And since it is all about online, you simply cannot go right without connecting your website with social media platforms. So, what's most important is redirecting the visitors who come to your website to all the different social media platforms of your business. However, for this you will need to add social media buttons to your site.
Also remember one thing that just adding any social media button at any place is not going to serve your purpose. You need to be very particular what buttons you are adding and where you are placing them in order to drive conversion. There are also a few more things that you need to consider.
Buttons of which social media platforms
According to experts offering social media optimization services, the first and the most important thing that needs to be considered when adding social media buttons to a website is - buttons of which platforms should be added. There are scores of social media platforms present; you would obviously not be present on all those platforms and add them to your site. Right? So, first find out which platforms are mostly frequented by your target audience and according to that create profiles on them. And when designing the site, include the buttons of only those platforms.
Social media button or a social media widget
This is yet another essential thing that you need to decide upon. If it is a social media button that you are planning to use then remember that it will only enable your user to reach your social media profile or the fan page from your site. But if it is a social media widget then your visitor will be able to follow your social media page from your business site itself without even entering your profile. With a widget you can even add various like as well as share buttons on each of the content, which you're creating on the blog section of the site.
Where to place the social media buttons
Since a web page has a vast space, there are a lot of space for the social buttons to be put in. But placing them just anywhere is not going to serve the purpose. All parts of a web page doesn't have equal clicks. So, it is essential to know where to place them in order to get the most number of clicks. However, it has been observed that the top right hand corner of a web page, the right and left sides of a content and the bottom of a page are the ideal spots for social media buttons.
Social media buttons are playing an important role in today's world. So, it's essential to design them properly in order to have the maximum impact.
Is it really a proven fact that if we place the social media buttons on the top right hand corner of a web page, the right and left sides of a content and bottom of a page they will get the most number of clicks? If it is then I am going to place them there.
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