Eclick Softwares Highlights SEO Factors That May Influence Website Rankings In 2016

There are some leading SEO factors that can influence your website ranking this year. Want to know what they are? Tracy Ashley, a digital marketing expert from Eclick Softwares and Solutions Pvt. Ltd. discusses them below. 

UI or User Interface 

UI was just a mere factor for Google rankings until a couple of years ago. But this year the UI of your site will be one of the main factors influencing its rankings. So, you need to make sure that your content and design team are creating the best experiences for your users across various platforms as well as devices, which includes navigation and responsiveness. 

This means that the site should adapt itself as per the screen of your choice and it must be consistent across all its pages as well as all devices. Some of the other factors, however, include control implementation, visual style, content prioritising and others. Content strategy is even the most essential thing when it comes to UI and the main factor is content prioritisation. Thus, while changing the layout, you must prioritise the content. You should go for designs, which are compatible with both mouse and touch. You then need to take care of the navigation part as well. The navigation needs to be intuitive & smooth across all the devices. Interaction must also be smooth across all the devices as well as platforms. 

Your site speed, layout, responsiveness, content prioritisation, and its cross platform & multiscreen compatibility are thus all that are going to influence your SERP ranking on Google. 

Ux or User Experience 

Businesses, as well as agencies, must even focus upon constructive internal linking, which isn't only good from SEO perspective but even from the user experience point of view. You can thus see that intention of Google is very much clear. A site should not only be optimised for the search engines but even for the users. Constructive internal linking and proper content strategy are more to do with Ux now. So, from now on better start to think from Ux perspective for making your website rank higher in the search engines. 

Keyword Research 

If you think that keyword research is becoming obsolete as Google is moving towards LSI search, you're wrong! Keyword research is, in fact, getting more complex and sophisticated. You must now brainstorm different keywords and even search for the topics, which are contextual & that your audience may have an interest in. Put your focus on high converting and low competitive keywords. Try out synonyms rather than just focusing on the keywords. Cover as many issues and topics as you can, which are associated with your field. Nowadays is Google is actually able to understand your intent than map content according to keywords stuffed in it. Thus, wasting your energy and time on exact keywords is a futile attempt. 

Quality Content 

We all know that having a good quality content is very important nowadays but what Eclick Softwares says is that you need to have the best content for staying ahead of the competition. Quality content is going to add to the usability and engagement of the site. So, it is an important element of Ux as well. When there is a great content on the site, people are going to stay longer and share the content more often on social media platforms, which is definitely going to increase your ranking on the search engines.